In recent years, the perception of distribution as an outdated part of the legacy channel has been a common misconception. However, new research unveiled by Channelnomics at the Global Technology Distribution Council’s (GTDC) Summit in Oceanside, California, paints a different picture. The findings show that distribution is not just surviving but thriving and evolving. Its growing significance for vendors and partners is evident.
The survey conducted by Channelnomics in collaboration with GTDC revealed that vendors and partners expressed high levels of satisfaction with their distribution partnerships. This satisfaction stems from the substantial benefits they receive from distributors. Distributors play a crucial role in helping vendors achieve their strategic goals.
The results of the survey align with the proactive steps distributors are taking to meet the changing needs of the channel community. They are investing in new skills and resources to stay ahead of the curve and meet the demands of their partners. Distributors understand the importance of staying relevant in an ever-evolving market landscape.
The discussion on these findings was further explored in the podcast “In the Margins,” hosted by Larry Walsh and Amy Henderson. They delved into the key takeaways from this year’s Summit, which brought together top distributors and vendor executives. The meeting marked a significant gathering of industry leaders who recognized the value of distribution relationships.
The Summit and research presented there underscored the dynamic nature of the distribution sector. Distribution is no longer just a part of the legacy channel; it has transformed into a critical component for business success. Vendors and partners now see distributors as vital partners in navigating market complexities, a testament to its ongoing evolution and adaptability.
In conclusion, distribution is not an outdated part of the legacy channel but rather a vital component for business success. The growing significance for vendors and partners is evident, with distributors playing a crucial role in achieving strategic goals. The proactive steps taken by distributors to meet changing needs demonstrate their commitment to staying relevant in an ever-evolving market landscape, making them vital partners for vendors and partners alike.