It’s been a month since I last reported on the state of TV, and things have only gotten worse. The decline in TV viewership has affected “The Daily Show” and linear TV as a whole. According to data from Nielsen, multiple generations have stopped paying for TV altogether and have turned to streaming services like Netflix and social media platforms such as YouTube and TikTok.
Those who still watch TV are an aging and shrinking group, as evidenced by the data from Nielsen. In 2015, TV attracted 103 million people a night, but that number has now decreased to 57 million. Additionally, the median age of TV viewers has jumped from 51 to 62.
Nielsen’s data also reveals a decline in average viewership across both prime-time TV and late-night TV since 2015, particularly among the youngest adult viewers. The median age of TV’s remaining viewers has continued to rise as well.
It’s no surprise that these trends are happening, but it’s still striking to see the data laid out so clearly. It remains to be seen how Stewart and his fans will fare against this backdrop.