Tiger Woods’ Future After Nike Includes a Fresh Business Strategy

Tiger Woods is set to return to the PGA Tour this week with a new look and a new business venture. After ending his 27-year association with Nike last month, Woods has launched his own apparel brand, Sun Day Red, under the TaylorMade umbrella. The brand will focus on performance wear and luxury lifestyle fashion and will be based in San Clemente, Calif., giving it a separate headquarters from TaylorMade’s about 25 miles south in Carlsbad.

Financial details of the deal are not available, but it is believed that Woods and TaylorMade are sharing ownership (and profits) of the new company. Woods has used TaylorMade clubs since 2017 and never had equity with Nike. Sun Day Red will offer golf staples like hats, polos, gloves, shorts, pants, hoodies, T-shirts, and fleeces. The brand will feature a drawing of a tiger as its main logo and for now, the iconic “TW” logo that made Woods famous with Nike is gone.

While the brand will not be available to the public until May 1st, Woods will start wearing Sun Day Red during this week’s tournament. The brand is planning to include footwear as part of its offerings in the long term but for now, Woods will continue to wear FootJoy shoes. Previously, Nike endorsers included Woods-branded sports gear as part of their deals so it remains to be seen whether Sun Day Red will look to sign any professional golfers as clients moving forward. However Scottie Scheffler winner of 2022 Masters has stated that he prefers Woods-branded shoes.

By Editor

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