The Influence of Umbrellas on Creative Philosophy in Sports

Unreal Engine has transformed the live graphics industry, influencing the creative philosophy of sports-graphics designers. The 3D computer graphics game engine has opened up new possibilities and challenged traditional thinking in the industry. In a roundtable discussion, industry leaders analyze the game-changing influence of Unreal Engine on imagination and creativity within sports graphics.

The discussion features Komal Bhukhanwala, CBS Sports Senior Art Director, Arturo Brena, KÊexFrame Founder and CEO, and Barton Damer, Already Been Chewed Founding Artist, Creative Director, and Owner. Moderated by JP LoMonaco, CBS Sports VP of On-Air Graphics and Design, the conversation delves into how Unreal Engine is redefining creative boundaries and shaping the core of creative thought for professionals in the sports graphics field.

In this presentation originally delivered at the 2024 SVG Sports Graphics Forum in New York City on February 21st. Viewers can watch the discussion on SVG PLAY which serves as a hub for all Sports Video Group live event and long-form video content. SVG members and sponsors can easily access panels, case studies, keynotes and more in one convenient location by visiting SVG PLAY.

By Samantha Johnson

As a content writer at newsnmio.com, I craft engaging and informative articles that aim to captivate readers and provide them with valuable insights. With a background in journalism and a passion for storytelling, I thoroughly enjoy delving into diverse topics, conducting research, and producing compelling content that resonates with our audience. From breaking news pieces to in-depth features, I strive to deliver content that is both accurate and engaging, constantly seeking to bring fresh perspectives to our readers. Collaborating with a talented team of editors and journalists, I am committed to maintaining the high standards of journalism upheld by our publication.

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