Ulta Beauty Issues Warning of Potential Business Slowdown, Stock Plummets

Ulta Beauty reported a decline of nearly 15% in its stock during intraday trading on Wednesday as the beauty products retailer announced a slowdown in business during the first two months of its fiscal first quarter. CEO Dave Kimbell explained that the decline was seen across various price points and segments within the beauty category, which was larger and earlier than anticipated.

Kimbell warned that if this slowdown persists, Ulta Beauty expects current-quarter comparable store sales to be at the lower end of its previous guidance, which predicted a low-single-digit percentage gain. Despite the current challenges, Kimbell expressed optimism that the pullback will ease later in the year.

Ulta Beauty is also facing stiff competition, particularly in the prestige makeup and hair care product categories. This competition has had a direct impact on the company’s performance in the earlier months of the year.

As a result of these challenges, Ulta Beauty’s shares fell into negative territory for the year as of Wednesday afternoon, with a 14.6% decline. The negative impact was also observed in other companies within the sector, such as Estee Lauder and Bath & Body Works, which experienced a drop of 4.3% and 3%, respectively.

By Samantha Johnson

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