The Belgian e-commerce federation Becom is calling for urgent measures to address the unfair competition between Chinese and European webshops. They are advocating for customs enforcement to be strengthened, and for Chinese companies that do not adhere to regulations to be penalized and potentially shut down.
Popular Chinese e-commerce platforms like Temu and Shein are accused by Belgian competitors of not following EU rules, giving them an advantage by offering cheaper products. Becom’s managing director, Greet Dekocker, highlights the issue of bundled parcels from China that cannot be thoroughly checked in Europe, creating loopholes in compliance.
Becom is calling for adjustments to European regulations to enable more effective checks on Chinese imports. They are proposing additional information requirements for Chinese manufacturers and platforms, as well as increased customs scrutiny in Belgium to level the playing field for European webshops.
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