Creating Business Value Through Values-Based Practices

Business leaders today are increasingly recognizing the importance of prioritizing sustainability and human rights in their operations. However, despite their commitment to these values, many struggle to demonstrate the business value of their investments in these areas. This is particularly true for sustainability, which has emerged as a top CEO challenge, as seen in IBM’s recent survey.

Fortunately, it is possible to align values with business outcomes to create a positive impact on the world while also benefiting operations, customers, employees, and the bottom line. In an upcoming webinar led by Daniel Aronson, author of The Value of Values, attendees will gain insights on how to leverage values to drive business success and create a sustainable future.

Daniel Aronson is a renowned expert in sustainability and responsibility and the founder of Valutus, a consulting firm specializing in these areas. His book offers valuable insights for leaders looking to grow their businesses and enhance their careers through ethical practices. Abbie Lundberg, editor in chief at MIT Sloan Management Review, will moderate the session and facilitate discussions on how businesses can integrate values into their strategies to drive long-term success.

During the webinar, attendees will learn practical strategies and examples of how organizations can align their values with their business goals to achieve both societal impact and financial success. By acting on values that have a positive impact on the world, businesses can enhance their reputation, attract customers, and drive innovation while also improving profitability.

By Samantha Johnson

As a content writer at, I craft engaging and informative articles that aim to captivate readers and provide them with valuable insights. With a background in journalism and a passion for storytelling, I thoroughly enjoy delving into diverse topics, conducting research, and producing compelling content that resonates with our audience. From breaking news pieces to in-depth features, I strive to deliver content that is both accurate and engaging, constantly seeking to bring fresh perspectives to our readers. Collaborating with a talented team of editors and journalists, I am committed to maintaining the high standards of journalism upheld by our publication.

Leave a Reply