Top 10 College Sports Athletes Who Earn Zero from Name, Image, and Likeness Deal

Since its introduction in 2021, the Name, Image, and Likeness (NIL) industry has become a billion-dollar market for high school and college athletes. Leading brands like Nike and Gatorade have already partnered with top student-athletes, including LeBron James’ son, Bronny James, who has an estimated value of $4.9 million.

During March Madness, University of Iowa basketball star Caitlin Clark has been making headlines not only for her on-court performances but also for securing lucrative deals with major brands such as Nike, Gatorade, and State Farm. According to Ayden Syal, CEO of NIL marketing platform MOGL, there has been a significant increase in March Madness sponsorships and influencer-marketing campaigns in recent years.

NIL deals can lead to substantial earnings for student-athletes through various factors such as roster value performance, influence, exposure, and deal data. On3 tracks these partnerships and ranks student-athletes based on their annual NIL Valuation. The top 10 student-athletes profiting the most from NIL have valuations starting at $1.5 million as of March 26, 2024.

Some top NIL earners have become successful through a combination of talent, skills, and social media presence. However, others might have benefited from their well-known last names in securing deals. It is essential to note that the success of NIL earners is not solely based on their last name but also on their skills and performance on the field.

In conclusion, the Name

By Samantha Johnson

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