Viaplay Group has named Cecilia Gave as government vp and head of sports activities, elevating her from her earlier place as vp of sport manufacturing on the Nordic media firm.

In her new function, Gave will oversee strategic growth and coordinate the administration of Viaplay’s sports activities operations throughout all related markets. She first joined the corporate in 2016, holding varied management roles, together with vp and head of sports activities Norway and senior vp and group head of Viafree, in addition to head of operations for MTG Sport Sweden.

Gave replaces Peter Nørrelund, who stepped down final month.

“I’m each humbled and honoured to tackle the accountability of main Viaplay Group’s sports activities operations into the following phases of our journey,” Gave stated.

“Over time, our firm has grow to be synonymous with premium sports activities leisure and I’m excited to work even nearer with our proficient groups to proceed strengthening our place and to raise the viewing expertise for sports activities fanatics and past even additional.”

Anders Jensen, Viaplay Group president and chief government added: “I’m very happy to announce the appointment of Cecilia as our new head of sports activities. Cecilia brings an ideal mixture of related expertise and contemporary new views, very important to a quick evolving media business.

“Viaplay has a singular market place with a portfolio of top-class sports activities rights, mixed with nice dwell protection and studios, now it’s time to additional leverage on these rights, drive progress and maximise their full potential in our markets. Cecilia’s in depth expertise and management qualities make her the best alternative to steer our sports activities division into the thrilling future.”

Elsewhere, know-how big Meta has carried out its newest spherical of layoffs, which has seen a number of high sports activities executives depart the corporate. As reported by Sportico, head of worldwide sports activities media partnerships Rob Shaw, director of sports activities partnerships Kevin Cote, and Dev Sethi, who dealt with sports activities creator and school athlete partnerships, are all exiting.

Nike has reshuffled a number of of its executives, naming Heidi O’Neill as president of client, product and model, Craig Williams as president of geographies and market, Sarah Mensah as president of Jordan Model, Scott Uzzell as vp, common supervisor of North America, and Andy Campio as managing director of strategic enterprise ventures.

As well as, Matthew Good friend, Nike’s government vp and chief monetary officer, may also increase his duties to incorporate procurement, world locations and companies, and demand and provide administration. Michael Spillane, president of client creation, will retire later in 2023 after 16 years with the corporate.


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By Editor