Craig Scott, chief executive officer and president of FUUZ, discusses exactly where some SMBs go incorrect in beginning their technologies journey with standalone applications.
SMBs are suffering from “information overload,” generated by a flood of information from social media, advertising and other sources. And when it comes to acquiring the technologies required to make sense of it, “there’s an overwhelming quantity of buzzwords to navigate via,” Scott says. Lots of vendors “are attempting to sell you computer software rather than partnering with you for your continued accomplishment.”
Software program “point solutions” — applications developed to address a single process — are “one-trick ponies,” Scott says. Firms lured by the guarantee of “intuitive” and “easy-to-use” tools locate themselves stuck with outdated technologies as they attempt to develop. Additionally, point options frequently outcome in siloed information that cannot be shared across the organization. In the finish, “SMBs are compiling information much more than they’re in a position to act upon it. That is difficult and frustrating.”
The greatest misstep that an SMB can take in acquiring computer software is to do so “without a clear vision of your future state,” Scott says. Focused on troubles of the moment, and restricted in their sources for investing in technologies, smaller sized corporations frequently neglect to take the longer view of what they genuinely require. “That leads them down a disastrous path proper from the starting.”
A different frequent error is to feel of an enterprise resource preparing technique as a full answer. In truth, Scott says, a lot of ERPs are just a conglomeration of point options that are cobbled collectively, leaving purchasers with the similar inability to unify information across the organization.
Scott recommends that SMBs adopt 3 guiding principles in acquiring technologies: Don’t invest with no getting a technique in hand. Concentrate on a platform method to the technologies stack. And do not fail to look at computer software-as-a-service (SaaS) applications, which he says are superior in terms of safety, usability and expense.