Yahoo acquires Artifact technology, plans to integrate it into Yahoo News

Yahoo has acquired Artifact, a news app developed by the founders of Instagram, Kevin Systrom and Mike Krieger, that uses AI technology to personalize content for users. The app, which was launched last year, generates text and articles based on user activity, similar to TikTok.

After initially announcing the closure of the app due to market opportunities, the founders have now decided to keep it running with the help of Yahoo. This acquisition means that Artifact will no longer operate independently, and its personalization technology will be integrated into Yahoo services like Yahoo News.

This move by Yahoo is a clear indication of the growing trend of incorporating AI and personalization technology into various platforms to enhance user experience and engagement. With Artifact’s advanced personalization capabilities, users can expect to see a more tailored experience when using Yahoo services in the coming months.

The acquisition also highlights how companies are increasingly recognizing the value of personalized content in driving user engagement and retention. As AI technologies continue to evolve, we can expect to see more innovative ways in which these technologies are used to create highly personalized experiences for users across different platforms.

By Samantha Johnson

As a content writer at, I craft engaging and informative articles that aim to captivate readers and provide them with valuable insights. With a background in journalism and a passion for storytelling, I thoroughly enjoy delving into diverse topics, conducting research, and producing compelling content that resonates with our audience. From breaking news pieces to in-depth features, I strive to deliver content that is both accurate and engaging, constantly seeking to bring fresh perspectives to our readers. Collaborating with a talented team of editors and journalists, I am committed to maintaining the high standards of journalism upheld by our publication.

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