New York
CNN
 — 

The price of YouTube Television is going up once again — generating a month-to-month subscription 114% much more high priced than when the service launched six years ago.

Starting quickly for new subscribers, the standard package, which has much more than one hundred Television channels, will price $72.99 a month. That is an enhance of $eight from $64.99 per month, which has been its cost for much more than 3 years. Current subscribers will obtain the new cost starting on April 18.

YouTube Television explained on Twitter that the cost hike is mainly because “content expenses have risen” and it is investing in its “quality of service.” The Alphabet-owned service lately purchased the rights to NFL Sunday Ticket from DirecTV, which reportedly price $two billion per year, according to the Wall Street Journal.

“We are committed to supplying a premium way for you to stream Television, but fully grasp this new cost may possibly not perform for you,” the platform stated in a tweet. “We do hope YouTube Television continues to be your service of decision, but we want to give you the flexibility to cancel at any time.”

Cable networks are asking for much more funds as they attempt to battle cord cutting, which has sparked cost increases amongst all important streaming Television packages. Dish-owned Sling Television, FuboTV, Hulu plus Reside Television and DirecTV Stream all hiked their month-to-month rates in current months.

YouTube Television launched in 2017 at $35 per month and it has enhanced its cost 4 occasions given that then. The price is beginning to rival standard cable Television packages, but streaming solutions have fewer costs, do not demand clunky hardware and are simpler to cancel.