AI and Collaboration: How Croatia and Slovenia are Leading the Way in Business

In Croatia and Slovenia, there is a wealth of knowledge, innovative people, and companies that are utilizing new technologies and artificial intelligence (AI). The collaboration between the two countries has the potential to enhance the competitiveness of companies operating in these sectors. This was highlighted at a conference on the application of AI in business organized by Infobip, the Slovenian-Croatian business club SLO CRO, and the Slovenian embassy in Zagreb.

The goal of the conference was to facilitate the exchange of knowledge and experiences related to the implementation of AI in companies, with the aim of improving business processes and outcomes. The event brought together approximately one hundred participants from both countries, mainly representing companies and associations involved in AI.

Aleksandar Raić from Infobip emphasized the importance of working together on AI solutions, stating that the two countries could potentially become a central hub for AI in the region. He mentioned that AI is already widely used in large companies, including at Infobip, where they have a significant number of customers using their AI solutions and are actively working on multiple AI projects. Raić also highlighted the relevance of AI-powered assistants or bots that can communicate like humans, suggesting that such technologies could help companies streamline their operations and free up time for more creative pursuits.

The conference attendees discussed the applications of AI in various areas, with a focus on customer services such as call centers. Companies like Infobip have introduced knowledge management systems powered by AI to assist employees in their day-to-day tasks. Saša Muminović, President of the SLO CRO business club, underscored the growing interest in AI among businesses and the potential for AI-driven solutions to become standard practice in the future. The Slovenian ambassador in Zagreb, Gašpar Dovžan, emphasized the importance of knowledge transfer and collaboration between Croatia and Slovenia in developing their AI capabilities.

While AI presents challenges such as integrating new technologies into existing infrastructures and high costs involved Policymakers should focus on supporting responsible use