Auramo Joins Vodafone’s Executive Committee with Extensive B2B Experience in IT Industry

Marika Auramo has recently joined Vodafone after 25 years of experience at SAP. In her last role, she was responsible for the go-to-market strategy of their product portfolio in 89 countries. Now, as chief business officer for EMEA at SAP, Auramo is excited to be a part of Vodafone’s Executive Committee.

Vodafone’s group CEO, Margherita Della Valle, expressed her excitement about Auramo joining the team to lead the business division. Della Valle highlighted Auramo’s extensive B2B experience in the IT industry and looks forward to her contribution as a member of the Executive Committee.

Auramo expressed her enthusiasm for working with Della Valle and the management team, stating that Vodafone Business has significant growth opportunities ahead. She noted that large corporates, SMEs, and the public sector are increasingly looking to integrate digital tools to boost growth and productivity.

Vodafone Business has reported a 5% growth in service revenue at the Group’s third quarter trading update. Auramo joins the company at a time when it is well-positioned to take advantage of the growing adoption of new digital services such as cloud, security, and IoT.