The agricultural industry in Brazil is increasingly focused on farm profitability and technology adoption. According to Alex Wimbush, chief digital officer of Lavoro Ag, Brazilian farmers are known to be more profitable than their counterparts in the US. This can be attributed to a number of factors including land ownership and weather conditions.
Brazilian farmers often own their land at a higher rate than US farmers and can get multiple crops in per year, leading to higher profitability. In contrast, US farmers are known for their productivity in terms of yield per acre. However, when it comes to digital adoption, there seems to be a lower percentage of farmers using tools like FieldView or John Deere Ops Center in Brazil compared to the US.
Lavoro Agro, Latin America’s largest agricultural retailer, is well aware of the differences in farm profitability and technology adoption between Brazil and the US. While Brazilian farmers may be more profitable overall, there is still room for improvement when it comes to digital adoption in the country. By further embracing technology, Brazilian farmers could potentially increase their productivity and profitability even further, putting them at an even stronger position in the global agricultural market.