Just Women’s Sports has signed on for its third year as an official media partner of the NWSL following the league’s 2024 kickoff. The women’s sports multimedia brand will continue to distribute official NWSL game highlights and content across its platforms after achieving a 10% engagement rate for NWSL content on its social posts in 2023. Additionally, JWS will maintain its presence at NWSL Championship Weekend, including hosting the official Championship Party for the third consecutive year.
Julie Haddon, NWSL chief marketing and commercial officer, praised the partnership for helping to grow the league’s brand, engage current fans, and attract new audiences. “We are thrilled to have Just Women’s Sports back as our official media partner,” said Haddon. “Their commitment to supporting women’s sports is unparalleled, and we believe they will be a valuable asset in helping us reach new heights.”
Haley Rosen, CEO and founder of JWS, expressed excitement about partnering with the NWSL once again. Rosen stated that Just Women’s Sports aims to assist leagues and teams in expanding their audiences by making it simple and enjoyable to support women’s sports. “We are proud to be able to showcase the league on a global scale through this renewed partnership,” said Rosen. “We believe that by working together, we can help grow the sport and inspire future generations of female athletes.”
This renewal follows a recent media agreement for the NWSL with broadcast partners such as CBS Sports, ESPN, Prime Video, and Scripps Sports. This deal includes broadcasting 118 national matches, providing even more exposure for the league and its players. With this added exposure, the NWSL is poised to continue its growth and success in attracting new fans and expanding its audience base.