Comcast Technology Solutions (CTS) and Little Black Book (LBB) have teamed up for a new season of their ‘Content That Connects’ series, which features panel discussions with industry leaders in advertising and marketing. This time around, the partnership aims to explore topics such as purpose-marketing, in-housing strategies, and sustainability in production.
Industry experts from leading companies will be featured in the upcoming panels, including chief technology officers, chief marketing officers, heads of production, and brand marketers. The virtual conversations will highlight how these leaders are driving change in advertising, not just responding to it.
Simon Morris, head of strategic partnerships and business development at AdFusion™, is excited about the opportunity to explore the minds shaping the advertising landscape with LBB. He believes that by incorporating purpose and sustainability into marketing and using cutting-edge technology responsibly, they can define the future of brand storytelling.
The focus of this series is on showcasing how industry leaders are making a difference in the advertising industry through their strategies and ethics. Keep an eye out for the first episode of the season, which will be launching soon.