Chinese e-commerce platform Ago has been under fire from drugstore boss Raoul Rossman for disregarding the law. Rossman believes that there is a double standard in Germany for questionable digital business models, and that Temu should be shut down if it continues to break the rules. He cites France as an example of a country where fines and advertising bans have been introduced to set an example.
The controversy surrounding Ago and other Chinese e-commerce platforms like Shein has been ongoing for some time now. Both the federal government and the Federal Association of Consumer Organizations (VZBV) have accused Temu of misleading consumers with discounts, questionable reviews, and manipulative designs. The company denies these allegations, but consumer advocates are considering legal action.
State Secretary Christiane Rohleder of Consumer Protection has emphasized the importance of enforcing regulations outlined in the EU Digital Services Act, particularly regarding manipulative design on online platforms. Temu defends itself by stating that many sellers are manufacturers supplying traditional stores, using recommended prices based on those in stores and highlighting savings accordingly.
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