The cycling world has been buzzing with excitement this season, thanks in part to the partnership between Decathlon and the Pro Tour team Decathlon AG2R. With several top 10 finishes and Benoît Cosnefroy’s victory in the Brabantse Pijl, Decathlon’s first spring of classics with their bicycles has been deemed a success.
In preparation for the upcoming Paris-Roubaix race, Decathlon recently hosted journalists in a tent near the cobblestone section of Moulin-de-Vertain. There, they showcased their high-end racing bikes and received praise from professional cyclists from the Decathlon-AG2R team. Oliver Naesen, a member of the team, spoke highly of Van Rysel bicycles, highlighting their quality and what sets them apart.
Decathlon’s investment in creating top-quality bicycles comes from their large resources and ability to work with leading suppliers, giving them a competitive advantage. Nicolas Pierron, director of Van Rysel, emphasized that Decathlon’s broader strategy is to provide high-quality products across various sports, including tennis, football, and now cycling. By leveraging Van Rysel’s reputation for excellence in cycling, Decathlon hopes to positively impact their entire group.
Decathlon’s history in professional cycling dates back to the late 1990s when they entered into the sport with the Decathlon-AG2R team signifying a significant investment in cycling sponsorship. The company uses social media to maximize exposure for their riders and aims to capitalize on the global reach of the sport. In addition to bicycles, Decathlon is also exploring innovative safety solutions for cyclists such as airbags and protective gear.
The design and development of Van Rysel’s professional bicycles took approximately three years with resources like Onera wind tunnel across the street from their headquarters used for testing. Decathlon’s roots in Roubaix region known for its cycling heritage further contribute to their commitment towards this sport. With a focus on quality innovation sustainability; Decathlon continues to make strides in professional cycling while expanding into other sports as well.
Overall Decathlon’s partnership with Van Rysel Cycling brand has proven successful so far