Embracing Technology: The Key to Competitive Advantage in Logistics Amid Pandemic Challenges

During the challenges of the Covid pandemic, the logistics industry proved to be very robust. While it is not a threat to the entire industry, there is a danger for organizations that do not embrace technology at the necessary pace. In the next decade, those who adopt technology quicker will gain a significant competitive advantage over those who do not, impacting logistics companies, seaports, airports, airlines, retailers, and ecommerce brands.

It is essential to focus on opportunities that arise when major trends enter the market instead of being distracted by noise. A better approach is to identify significant opportunities and challenges and determine how to improve them. For instance, a focus on returns and reverse logistics can help companies become more sustainable, profitable, and offer a better consumer experience. This is something all businesses should aspire to achieve.

To maximize potential benefits of technological advancements in predictability of returns projects utilizing AI and data analytics can be developed by starting with significant opportunities. By doing this businesses can improve their efficiency while also delivering superior customer experiences.