As National Small Business Week comes to a close, small business owners are being celebrated for their use of emerging technologies like generative AI. Cece Meadows, the founder and CEO of Prados Beauty, is one example of a business owner utilizing these tools to enhance her brand. Initially, she turned to Google to learn about digital tools and now uses Gemini to streamline daily tasks and generate ideas for business growth.
Cece founded Prados Beauty in 2019 from her daughter’s nursery before relocating to Las Cruces, New Mexico with her husband, a U.S. Army major. In 2020, she started using Google Ads and quickly saw significant results, with a 500% increase in web traffic and a 700% increase in sales within just two months. Recognizing the impact of Google Ads, Cece emphasizes the importance of running ads daily for business success.
After attending a Grow with Google event, Cece discovered AI tools like Gemini and saw the potential they held for her business. She now uses Gemini for various tasks such as writing social media posts, brainstorming packaging ideas, and learning about brand building aspects. The efficiency of Gemini has saved her valuable time, allowing her to complete tasks in just an hour that would have taken days to do manually. It has become an invaluable tool for both Cece and her business.
Small business owners looking to leverage AI tools like Gemini can benefit from resources like Google AI Essentials, a self-paced course designed to enhance AI skills across different roles and industries. Additionally, attending the U.S. Small Business Administration’s National Small Business Week Virtual Summit can provide valuable insights and opportunities for growth. Grow with Google will be hosting a webinar and virtual booth focused on AI, offering resources to help small businesses connect with customers, sell products online