Mercadona, the Spanish supermarket chain, has been accused by Facua-Consumers in Action of deceptive advertising related to their product called Farmer 51% Oatmeal Tortillas. The association has found that the product contains only around 21% oat flour, not the 51% as advertised.
According to Facua, Mercadona’s advertising for the oatmeal tortillas is misleading and creates an incorrect image of the real composition of the product. The organization believes that consumers are being misled into thinking that oats make up more than half of the ingredients, which is not true.
Facua has demanded that Mercadona withdraws the product from the market until its name is changed. They argue that labeling and presentation of goods must not mislead consumers, as stated in legislation related to consumer protection.
The association has also requested that the Ministry of Social Rights, Consumption, and Agenda 2030 opens a disciplinary file against Mercadona for misleading advertising and unfair competition. They are asking for the product to be withdrawn from stores until its name is changed.
Mercadona denies any wrongdoing and claims that they comply with all laws and regulations related to advertising. However, Facua-Consumers in Action insists on taking action against this practice to protect consumers from being misled by false advertising.