Instagram Enhances Recommendation Algorithm to Boost Original Content from Small Creators

Instagram has recently updated its content recommendation system in a bid to boost the visibility of original content from small creators. The company has decided to remove accounts that repost content from other creators without adding value, known as aggregators. Instead, the algorithm will prioritize showing original content, especially from small accounts, to increase their visibility. This change will be accompanied by tags that identify republished content and link to the original source.

In addition, Instagram has implemented a new classification system for reel recommendations. Instead of relying solely on user engagement, the system will expand distribution to different audiences starting with a small sample. The best performing videos will then be shown to a wider audience.

However, accounts licensed to share content from other creators will be exempt from this limitation. Accounts that repeatedly share memes and repost content without adding their own contributions will no longer appear in recommendations. This change will also apply to accounts that repost content more than ten times in the last 30 days without improvement.

Instagram has announced these changes to its recommendation algorithm but they will be implemented gradually over the coming months. The goal is to enhance the platform’s support for original content and give more visibility to small creators.

Overall, these changes are aimed at promoting original content and providing more opportunities for small creators to gain recognition on the platform. By removing aggregators and prioritizing original content, Instagram is taking steps towards creating a fairer and more sustainable ecosystem for creative expression on social media.