Marketing and advertising campaigns for companies are often inspired by current events and real-life situations. For instance, Arcor’s “we are not in campaign, we are in Campagnola” campaign for its canned brand used iconic phrases from Argentine presidents. Other companies have also used political remarks to launch new products, such as the “Cuchuflito” line after a comment by Cristina Kirchner.
Recently, Newsan launched the “Chainsaw and blender” promo for its Philco brand, which references President Javier Milei’s cost-cutting measures. The campaign offers a free blender with the purchase of a chainsaw and lasts for four days or until the limited stock of 20 chainsaws is exhausted. The addition of a blender to the promotion symbolizes cuts in expenses amid rising inflation and devaluation, addressing the challenges faced by consumers. This strategy aligns with Milei’s cost-cutting measures and highlights the brand’s innovative approach to marketing in real-time.