UniCredit has partnered with Mastercard to update its debit, credit, and prepaid cards with Mastercard Touch Card technology. These new cards are designed specifically for blind and visually impaired individuals, promoting accessibility. The Mastercard Touch Card design includes lateral engravings that help users identify the right card by touch, making it easier for blind and partially sighted customers to distinguish between their payment cards. This innovative design aims to provide a greater sense of safety, inclusiveness, and independence for visually impaired individuals when making payments.
In Europe, there are over 30 million blind and partially sighted people, with an average of 1 in 30 Europeans experiencing vision problems. With this collaboration, UniCredit is taking a step towards providing financial tools accessible to all individuals in line with its ESG principles. The Mastercard Touch Card is made from recycled PVC and features a sustainability badge that certifies its sustainability credentials.
Alberto Palombi, Head of Group Payment Solutions at UniCredit, emphasized the importance of offering an inclusive and sustainable payment experience for all customers in Europe. Mark Barnett, President of Mastercard Europe, highlighted the company’s core value of inclusion and the importance of driving new payment card standards that promote inclusivity. The collaboration between UniCredit and Mastercard demonstrates a commitment to creating solutions that improve accessibility for all individuals.