Rain Technology, a directional display company, has recently unveiled Display Screen Branding, a new technology that allows logos or text to be visible even outside of the central viewing angle of the display. This innovative solution is particularly useful for marketing and privacy purposes and can be utilized in various industries such as retail displays, POS systems, ATMs, and vehicles.
According to Robert Ramsey, CEO of Rain Technology, the company’s extensive experience in optics and photonics has enabled the development of new functionalities for LCD and OLED displays. Ramsey stated that Display Screen Branding allows marketers to showcase a static logo or promotional message even when the display is turned off or in privacy mode.
Elly Chen, director of product planning and marketing at CMMT, expressed enthusiasm about the potential of this cutting-edge technology. Chen emphasized that Display Screen Branding is particularly useful in the context of pillar-to-pillar automotive displays. Chen also mentioned that CMMT is ready to collaborate with brands and panel manufacturing partners to bring their visions to life using this innovative solution.
Overall, Display Screen Branding is an exciting new technology that offers marketers greater flexibility in their advertising efforts while also providing privacy benefits for consumers.