In February 2023, Samsung surpassed Apple as the brand that sold the most smartphones worldwide for the first time in five months. According to data from The Korea Economic Daily, Samsung sold 19.69 million cell phones globally in February, giving the company a 20% share of total sales, while Apple fell to second place with 17.41 million iPhone units sold and an 18% share.
Samsung’s success extended to regions like Europe and North America, where they achieved significant market share. In Europe, Samsung reached a 34% share, and in North America, they saw a 16-percentage point increase to reach a 36% share. The Galaxy S24 series played a significant role in Samsung’s success, with over half of smartphones sold in the US belonging to this series.
Among the top five smartphone brands, Xiaomi experienced the most significant growth, increasing by 23% year-on-year. HONOR saw a 27% growth, and Huawei had triple-digit growth, making it the only brand in the top ten to do so. The new features based on artificial intelligence in Samsung’s Galaxy S24 series attracted consumers and prompted them to choose these devices over iPhones.
As Samsung continues to capitalize on its success and promote its new flagship smartphones like the Galaxy S24+ Ultra and Galaxy S24 Zoom Flip phone model featuring an all-screen display and advanced cameras respectively , they could potentially establish themselves as leaders in their industry. With upcoming releases such as iPhone 16 and iPhone 16 Pro featuring new haptic buttons for camera and video recording functionality, Apple aims to distinguish its models further and appeal to professional users.
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In conclusion both apple & samsung are competing hard for global dominance but it looks like samsung is currently leading with its flagship galaxy s24 series while xiaomi has shown rapid growth among other brands . It will be interesting to see how apple responds with its upcoming releases of iphone16 & iphone16 pro .