In the age of generative AI, Samsung remains committed to Bixby

Samsung is dedicated to improving its digital assistant Bixby by incorporating new functions powered by generative AI. This technology will redefine the role of Bixby within the company’s ecosystem. Initially introduced in 2017 with the Galaxy S8, Bixby has since expanded to span the entire Samsung intelligence ecosystem.

During the unveiling of the Galaxy S24, Samsung showcased new features powered by generative AI, such as Rodea search tool, Photo Assistant, real-time Translation, and Notes Assistant. Although these features have not yet been integrated into Bixby, Samsung has plans to further develop its assistant according to Won-joon Choi, the executive vice president of the device business.

Choi stated in an interview with CNBC that advancements in generative AI and large language models have prompted Samsung to rethink the role of Bixby. The company envisions equipping Bixby with generative AI to enhance its intelligence and create a more natural conversational interface that seamlessly integrates with Samsung products in their ecosystem.

In conclusion, Samsung remains committed to evolving Bixby to provide a smarter and more intuitive user experience through the use of generative AI. The company is focused on redefining the role of its digital assistant within its ecosystem to better serve its customers and optimize functionality across its product lineup.

By Samantha Johnson

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