The ongoing construction project on Highway 395 N in Gardnerville has had a significant impact on businesses located near it. Heather Leonard, the owner of Brown Bear Designs, and Marissa Mills, owner of Luminary Books, have both seen a decrease in revenue since the construction began. Heather Leonard has experienced a 35% drop in sales due to the construction scaring away customers and putting her business in “panic mode.” Meanwhile, Marissa Mills has noted a loss of foot traffic and is struggling to keep her business afloat.
Despite the challenges they face, both Leonard and Mills are optimistic about the revitalization of downtown Gardnerville once the construction is completed. They are urging the community to support local businesses during this difficult time by shopping locally and choosing small businesses over larger corporations. In response to the challenges posed by the construction, Marissa Mills has implemented creative measures such as hosting after-hours events and setting up an online shop to make shopping more convenient for customers.
Heather Leonard also emphasizes the importance of supporting local businesses during this time. She believes that small businesses contribute to the character and charm of downtown Gardnerville and hopes that continued support from the community will help ensure their longevity. As they navigate through the construction period, both Leonard and Mills hope to receive continued support from their community to ensure that their businesses can continue to thrive in Gardnerville’s revitalized downtown area.