Disney is introducing a new sensory experience at Magic Kingdom in May, with the launch of “Smellephants on Parade” presented by Scentsy. The installation will be located in the Storybook Circus area and will feature an interactive search-and-sniff experience through interactive statues.
Upon entering the park, guests will be greeted by a casting call from Timothy Q. Mouse seeking a “Whiff-sistant” to join Dumbo’s latest act. Visitors can pick up an illustrated map and sticker sheet at the ticket booth in front of Big Top Souvenirs to guide them through the experience.
The first “Smellephant” statue will feature the scent of popcorn, with additional statues themed around smells like churro and cotton candy. Once completed, there will be a total of eight “Smellephants” to discover in the Storybook Circus area.
This complimentary and voluntary experience is designed for all guests to enjoy, including those with sensitive noses. Disney has a history of incorporating scents into its parks to enhance the guest experience, using patented scent blending technology to create memorable scents.
“Smellephants on Parade” is just one example of Disney’s ongoing efforts to make Magic Kingdom an immersive and magical destination for visitors of all ages to enjoy.