The Arizona Bowl has a new title sponsor, and it’s none other than the legendary Snoop Dogg. He has partnered with an alcohol brand to put his name on the game, which marks the first collaboration between an alcohol brand and a college bowl game. The event will be known as the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop.” It is scheduled for Dec. 28 at Arizona Stadium.
The teams participating in the game will be from the Mountain West Conference and Mid-American Conference. This partnership aims to provide a unique and exciting experience for college football fans while commemorating the traditions of the sport. Snoop Dogg has been involved in football at various levels, including sending players through his Snoop Youth Football League to colleges and the NFL. In a video shared on social media, he expressed his desire to bring back the focus to college football’s core elements, such as colleges, players, competition, community, fan experience, and pageantry.
Snoop Dogg’s partnership with Gin & Juice is his first product from his new premium spirits company named after his 1994 hit song. As someone who understands the importance of supporting players and maintaining the integrity of college football, Snoop Dogg believes that this partnership will help create an unforgettable experience for everyone involved.
Overall, this collaboration between Snoop Dogg and the Arizona Bowl promises to be an exciting event that celebrates college football’s traditions while also providing a unique experience for fans.