Suntory is a well-known Japanese beverage company that has been in operation for over 150 years. They have recently introduced a new drink, “Suntory -196℃”, which has become extremely popular among consumers in Japan. This unique drink utilizes Suntory’s cutting-edge technology to capture the full flavor of fresh fruits, resulting in a refreshing taste that consumers love.
To further explore the secrets behind this innovative drink, Suntory created a “Black Technology Laboratory” on Douyin specifically designed to appeal to a younger audience. In the lab, the production process of the signature “-196℃ method” begins with rapidly freezing fruits in liquid nitrogen at -196℃ to preserve their flavor. The frozen fruits are then crushed and soaked in alcohol, resulting in the bold fruity essence that characterizes “Suntory -196℃”. This unique process has allowed Suntory to achieve incredible feats such as freezing ramen, crushing durian, and freezing bubbles.
Through their innovative approach to craftsmanship, Suntory creates a range of unique flavors that bring creative inspiration and delight to consumers’ lives. With over 3 million views and 5500 likes on Douyin, the -196℃ Black Technology Laboratory showcases the brand’s commitment to pushing boundaries and exploring new possibilities with their products.