TelevisaUnivision Partners with Shopsense AI to Revolutionize Spanish-Language Television Shopping Experience

TelevisaUnivision, a leading Spanish-language television network, has announced a partnership with Shopsense AI to promote shopping among its viewers. This collaboration will integrate Shopsense AI’s retail platform into events such as the Latin American Music Awards, which will be broadcast live on Univision, UNIMÁS, Galavision, and ViX.

During the upcoming awards ceremony, TelevisaUnivision will encourage viewers to explore a curated collection of products related to the celebrities featured in the program. The show will be hosted by Alejandra Espinoza, who will offer viewers a glimpse into the platform. This year’s Latin American Music Awards will feature artists like Marc Anthony, Farruko, and Becky G, among others.

Donna Speciale, president of U.S. advertising sales and marketing at TelevisaUnivision expressed excitement about the partnership with Shopsense AI stating that it will enhance the audience’s viewing experience and create engaging opportunities for partners to connect with consumers in meaningful ways. This collaboration aims to seamlessly integrate retail options into the content allowing partners to reach customers in new ways.

Shoppable TV has become an increasingly popular trend among television networks such as NBCUniversal, AMC Networks and Paramount Global featuring QR codes and dedicated URLs that direct viewers to show-specific digital stores where they can purchase products featured in the content. TelevisaUnivision and Shopsense are offering four curated collections showcasing fashion trends, awards program aesthetics, regional Mexican and urban music styles and opportunities to dress like favorite artists at affordable prices.

This partnership is expected to provide new revenue streams for both companies while also enhancing their respective offerings for their audiences. With this innovative approach to shopping on TV