Amex GBT’s VP of Global Business Development, Milton Rivera, emphasizes the importance of seizing every opportunity for growth and adaptation in today’s fast-paced business environment. This is particularly crucial as companies face unprecedented challenges in maintaining growth and resilience.
According to Accenture’s Pulse of Change: 2024 Index, businesses are expected to face rapid change in the coming years, with a focus on internal meetings becoming increasingly important in navigating disruption and promoting organizational growth. In uncertain times, it is essential for organizations to prioritize face-to-face interactions between colleagues.
Amex GBT’s Global Meetings and Events Forecast 2024 suggests that attendee numbers for internal meetings will see significant growth in the coming year, with 48% of respondents expecting an increase throughout the year. This highlights the growing recognition among organizations of the value in face-to-face interactions between colleagues.
A recent report series with Harvard Business Review by Amex GBT titled “Investing in Travel to Drive Business Growth: A Strategy for Thriving in Disruption” demonstrates the tangible business value derived from face-to-face meetings within organizations. 71% of respondents stated that their organizations benefit significantly from in-person meetings with colleagues, underscoring the importance of nurturing enduring relationships through face-to-face interactions.