The Return of Denim: How Levi Strauss & Co. is Redefining Classic Fashion with Baggy Pants and Denim Skirts

Pop superstar Katy Perry made an appearance at the Coachella music festival last weekend in the California desert, United States. She attended to support her best friend, Mia Moretti, who was debuting as a disc jockey. For the closing act of the event, Perry went to see rapper Doja Cat dressed in a black jumpsuit and ultra-wide jeans that barely clung to her hips.

The fashion trend of the 2000s is making a comeback, as confirmed by top fashion magazines such as Vogue, Marie Claire, Glamour, and InStyle. One of the pioneers in classic denim, Levi Strauss & Co., is undergoing a period of transformation to strengthen its brand amidst a rapidly changing market.

The company is focusing on two key items of clothing—baggy pants and denim skirts—which have seen a surge in demand, especially among women. Sales of jumpsuits, flared pants, and low-rise pants have exceeded expectations, with iconic styles like the 501 pants experiencing a significant increase in sales.

Levi’s has initiated a restructuring project called Project Fuel to increase the speed, agility, and efficiency of the business. This project involved layoffs and cost-cutting measures to streamline operations and improve financial performance. While the company reported losses in the first quarter