In the recent winter Nielsen Audio ratings period from January 4 to March 27, Boston’s sports radio landscape was dominated by The Sports Hub. The Sports Hub finished first overall and across its three daytime programs, while also ranking second in the evenings among its main targeted demographic of men 25-54. During this period, The Sports Hub boasted an impressive 15.6 share, while WEEI lagged behind with a 3.6 share.
Breaking down the ratings by day parts, The Sports Hub’s morning show “Toucher and Hardy” took the top spot with a 17.9 share. Co-host Rob “Hardy” Poole joined the show as Rich Shertenlieb’s replacement, and they quickly solidified their position as the top morning program. In the midday slot, “Zolak and Bertrand” from The Sports Hub earned a 15.4 share, far surpassing WEEI’s “Gresh and Fauria” at 3.5. Afternoon drive belonged to “Felger and Massarotti” from The Sports Hub, finishing first with an impressive 19.8 share while WEEI’s programming struggled to compete.
Evening programming also saw The Sports Hub dominating with a second-place finish at 12.8, showcasing a strong lineup that includes Bruins and Celtics broadcasts. WEEI’s nighttime programming, including “The Rich Keefe Show,” struggled to gain traction with less than a 2 share in March. These ratings paint a clear picture of The Sports Hub’s continued dominance in Boston’s sports radio market.
In conclusion, it is evident that The Sports Hub remains on top of the Boston sports radio scene with its consistent performance during the winter Nielsen Audio ratings period from January 4 to March 27