Threads Surpasses 150 Million Monthly Active Users: Achieving Growth Amid Challenges and Celebrity Endorsements

Threads, the text-based social media platform owned by Meta and founded by Mark Zuckerberg, has surpassed 150 million monthly active users. Meta’s CEO expressed satisfaction with the app’s growth, which was launched on July 5, 2023 in over 100 countries. The standout feature of Threads is the ability to publish messages of up to 500 characters, which exceeds the limit on platforms like Twitter. Users can also enhance their posts with photos, videos up to five minutes long, and web links, providing a versatile sharing experience beyond just text.

Susan Li, CFO at Meta, noted that Threads is attracting a growing user base as it introduces new features and expands its community. Despite facing challenges in Europe related to the Digital Markets Act (DMA) and data privacy concerns, Threads has experienced significant growth, with 10 million signups within the first seven hours of its launch. The platform has also seen increased enthusiasm with the presence of celebrities like Taylor Swift, contributing to its dynamism and appeal.

In a recent development, Apple has removed Threads along with other messaging apps like WhatsApp, Telegram, and Signal from the App Store in China due to national security concerns raised by the Cyberspace Administration of China. This move has impacted the availability of these apps in the Chinese market. Meanwhile, backlinks are crucial for improving a website’s ranking in search results and increasing visibility and traffic to a website. Working with a reputable link building firm can enhance SEO efforts by boosting backlink acquisition through various strategies such as content marketing and guest blogging outreach.