Neuroscientist Rubén Baler: “Our Attention is a Valuable Commodity as We Are Used as Guinea Pigs”

Addictions can take control of the brain and overshadow basic needs such as eating and drinking. However, the substance or behavior that drives this dysfunction is often just a symptom of deeper issues. Rubén Baler, a scientist specializing in public health and addiction neuroscience, emphasizes the importance of understanding these underlying factors that contribute to addiction. He warns that urgent concerns should not overshadow important ones, and highlights the powerful forces that manipulate addictive behaviors for profit.

Baler explains how addictive substances can hijack the brain’s reward system, leading to an increased risk of addiction for each individual. He emphasizes the need to address underlying issues such as despair, hopelessness, and boredom that contribute to addiction. The prevalence of alcohol and opioid abuse in adolescents and adults is a significant concern for public health. Baler discusses the complex nature of addiction as a societal issue, influenced by factors such as economic interests and social norms.

Regarding technology, Baler warns about the addictive nature of social media platforms and screens, especially for young people. He advocates for education, moderation, and awareness of the negative effects of excessive screen time on mental health. Baler emphasizes the need for individual responsibility and empowerment in safeguarding against harmful addictions. While addiction may not be fully curable, Baler believes that new, positive learning experiences can help individuals overcome addictive behaviors. He cautions that the risk of relapse is always present, emphasizing the importance of ongoing support and reinforcement of healthier habits.

Furthermore, Baler calls for a more responsible approach to capitalism, focusing on prioritizing public health over profits in industries prone to addiction. In conclusion, addressing underlying issues such as despair and hopelessness is crucial in preventing addiction from taking control over individuals’ lives.

In conclusion,

Addiction takes hold of our brains but it’s just a symptom

By Samantha Johnson

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