The automotive industry is embracing Extended Reality (XR) technology in their design processes to increase efficiency and reduce costs. By utilizing XR technology, car manufacturers such as Ford, Volvo, and Rivian can create detailed virtual models that help eliminate design errors and discrepancies, ultimately leading to a more streamlined and cost-effective production process.
XR technology provides a realistic design experience that speeds up decision-making and enhances the quality of the final product. This innovative approach also helps in maximizing resource utilization, reducing waste, and promoting environmental sustainability, all while saving a significant amount of money in the long run.
Ford has successfully implemented mixed reality into their design system to promote collaboration among team members and make early design adjustments. This strategy has helped establish a universal design language within the company, ensuring a cohesive understanding across all departments.
Rivian, a US-based electric vehicle manufacturer, has leveraged XR technology to minimize physical material usage, resulting in significant cost savings and increased design iteration cycles. Moreover, this approach has had a positive impact on the environment by reducing waste.
Volvo, a long-time advocate of XR technology, has been using Varjo headsets in their design processes since 2019 to facilitate collaboration among teams regardless of their location. Varjo, a Finnish XR headset company, is making a substantial impact on the automotive industry with its professional-grade hardware, including the upcoming Varjo XR-4 headset.
The integration of XR technology in automotive design marks the beginning of a new era in the automotive industry. As more manufacturers adopt XR technology in their design processes, we can expect to see improved productivity