Meta, the social media giant, has introduced a new feature to its popular messaging app WhatsApp. The update aims to improve the organization and accessibility of the user interface through “chat filters,” which split the home screen into three distinct sections: All, Unread, and Groups. This feature is designed to make it easier for users to manage and access conversations.
The chat filters are designed to separate different types of chats into their own categories, making it easier for users to find specific conversations and keeping the interface cleaner. The three categories introduced are specifically tailored to help small businesses, startups, and interaction-based businesses such as travel groups optimize customer engagement without needing a new phone or number.
The three sections introduced are as follows:
1. Everyone: This section contains all conversations, both individual and group, sorted starting from the most recent.
2. Unread: All unread messages are visible here, sorted by the most recent whether they are individual or group chats.
3. Groups: This section is dedicated exclusively to group conversations, both read and unread, organized by the time of the last message.
A Meta spokesperson commented on the new feature stating that “we believe filters will make it easier for people to stay organized and find the most important conversations, helping them navigate messages more effectively.” To access these new features, users need to update their WhatsApp app to the latest version available. However, upgrading may not be immediate for everyone and may take a few days if upgrade is not successful on first attempt.
In conclusion, WhatsApp’s chat filters feature aims to simplify conversation management and improve accessibility for its users. With this update, small businesses can easily keep track of customer engagement while keeping their inbox clutter-free.