Since October 2022, Zalando has been making efforts to raise awareness of disability in the fashion world by offering a specific range of clothing for people with reduced mobility or other disabilities. With its strong presence in 26 European markets, the platform aims to fill a niche that has been neglected by major ready-to-wear brands. Jemma Garner, head of diversity and inclusion at Zalando, highlights the fact that there is a significant market of 130 million Europeans with severe disabilities who are currently underrepresented as consumers.
In addition to their inclusive initiatives, Zalando is also focusing on providing a range of accessories for automobiles, including car seat protectors, phone holders, and other auto accessories. This expansion into the automotive market shows Zalando’s commitment to catering to the needs and preferences of diverse communities, both in fashion and other areas of life.
Zalando’s dedication to inclusivity extends beyond just fashion and automotive accessories. They are committed to reaching out to all communities, including people with disabilities, and are working to make fashion more accessible and inclusive. By addressing this underserved market, Zalando hopes to break barriers and create a more diverse and inclusive fashion industry. Overall, Zalando’s efforts showcase their dedication to serving a wide range of customers and making their platform accessible and inclusive for all.