In an effort to effectively communicate the urgency of the climate crisis to the general public, scientists are turning to comedians for help. Through a series of videos called Climate Science Translated, these experts collaborate with comedians to simplify complex scientific information and capture widespread attention.
One such video features Prof Mark Maslin from University College London, who emphasizes the rapid progression of the climate crisis. Comedian Jo Brand interprets his message humorously, stating “We’re still going to hell, but we’re getting there faster.” Maslin discusses the affordability of solar and wind power compared to traditional fossil fuels, highlighting the potential to mitigate damage and create a better future for everyone. Brand quips, “With wind and sun power we save money and don’t die. It’s a pretty strong selling point.”
By partnering with comedians, climate scientists hope to elevate their visibility and reach a broader audience. The video featuring Brand has garnered over 3 million views, generated mainstream interest, and gained support from various celebrities. By blending humor with scientific facts, these collaborations aim to engage the public in meaningful conversations about climate change and inspire action towards a sustainable future.