Apple has announced the launch of a new series at its retail stores, focused on small business owners and entrepreneurs. The “Made for Business” sessions will offer free opportunities for small business owners to learn how Apple products and services can support their growth and success.
The initiative will kick off during National Small Business Week in the U.S., with six “Made for Business” sessions throughout May in various cities, with ongoing programming in select stores around the world throughout the year. The sessions will be led by small business owners with diverse and unique stories, highlighting how Apple products and services have powered their businesses’ success.
According to Deirdre O’Brien, Apple’s senior vice president of Retail, Apple recognizes that small businesses are the backbone of local communities and is constantly innovating to help them at every stage of their growth. The retail stores provide exclusive experiences like community and education sessions, free Today at Apple programming, and ongoing support from in-store experts to help small businesses find the perfect technology to enhance their work.
For more details on the “Made for Business” series or to sign up for Today at Apple sessions on Apple’s website.