PureFuel, a sports hydration drink company based in Philadelphia, has recently secured the position of the official hydration partner for the 76ers. This achievement comes just over a year after the company’s inception and showcases the rapid growth and potential of the brand. Despite their limited experience in running a sports hydration/energy drink company, the PureFuel team managed to beat out other competitors to secure this partnership.
This partnership with the 76ers extends beyond just branding, with PureFuel also providing 50 free registrations for youth players to attend the team’s summer basketball camps. This opportunity allows PureFuel to engage with a broader audience and create connections with young athletes. In their new role as the official hydration partner, PureFuel’s branding can be seen throughout the Wells Fargo Center, including digital signage, team benches, coolers, and during pregame ceremonies.
The success of PureFuel is a testament to the potential of this rapidly growing brand. With this partnership in place, PureFuel is well-positioned to make a significant impact in the sports hydration industry and continue to grow their brand presence. The CEO of Sunsweet, Dane Lance, along with co-founders and partners Ra-Tah Johnson, Mustafa Shakur, Gillie Da King, Wallo, David Elliott, and Derrick Lance have all contributed to this success story.