In anticipation of the PBR World Finals: Unleash The Beast Championship, taking place at AT&T Stadium in Arlington, Texas, the organization has announced that Cole Hauser’s Ultimate Tailgate Party will be held on May 18. This event will be located at the East Plaza of the stadium and will feature the fan-favorite Rider Arrival Show hosted by Flint Rasmussen and Matt West, showcasing all 25 competing riders.
Fans attending the event can expect special guests, merchandise, lawn games, and activations from PBR Teams. The Michelob ULTRA Mobile Bar will also be on site for attendees to enjoy. The pre-event tailgate will run from 4:30-7:30 p.m. CT and is open to all fans with a ticket to that evening’s rounds for the PBR World Finals – Championship.
Cole Hauser, who has a strategic partnership with PBR, expressed his excitement for the event and the opportunity to witness bull riding history. Hauser has been involved in PBR brand creative, which can be seen on CBS broadcasts, social media channels, and in arena at events. Tickets for the PBR World Finals are currently on sale and can be purchased through SeatGeek.com, PBR.com/WorldFinals or by phone.
In addition to the Rider Arrival Show, the Ultimate Tailgate Party will also include live music performances from