Latina Moms: Tech Reigns as Top Mother’s Day Gift Preference; Verizon Emphasizes the Importance of Connecting with Family through Electronics

According to a study by Morning Consult, 40% of Latina mothers in the USA prefer cell phones or Smart Watches as gifts for Mother’s Day, which is double the preference of the rest of Americans. Electronics have surpassed jewelry and clothing as popular gifts for this demographic, with flowers remaining the top gift choice.

Verizon’s report reveals that three out of every four Latino adults communicate with their maternal figure at least once a week, showing a strong bond with their mothers. This is in comparison to American populations, where only two out of four adults maintain this level of communication with their mothers.

Latina mothers are more likely to put off purchasing new smartphone models, making them a target for Verizon’s promotions and offers during Mother’s Day. They tend to use their phones for taking photos, staying in touch with family, and video calls, highlighting the need for fast data networks.

Additionally, Hispanics in the US tend to pay more tribute to maternal figures on Mother’s Day compared to Americans in general. The survey conducted by Verizon included national samples of Americans, Latinos in the US, and American Latina mothers and caregivers.

Verizon’s vice president of Local and Segment Marketing, Robyn Parks, emphasizes the importance of technology in connecting mothers with their loved ones. Phone companies like Verizon are capitalizing on this significance by promoting discounts on new smartphone models like the iPhone 15 and Galaxy S24 + during Mother’s Day celebrations within the Latin community.