In recent years, New World Foods, a healthy snacking company within the Valeo Foods Group, has been making waves in the FMCG industry. Their latest product launch is nothing short of exciting – SIDES, the first product in a collaboration with the popular YouTube group, the Sidemen. These high-protein, low-calorie meat snacks are inspired by the Sidemen’s chicken shops that have become increasingly popular across the UK.
The SIDES range is a perfect example of New World Food’s successful Wild West Steak Strip ambient range combined with the massive appeal of the Sidemen. These meat snacks offer a healthier alternative to the often high-calorie, high-sugar snacking options available. James Newitt, CEO of New World Foods, expressed his excitement for this new product line and the effort that went into creating them. He looks forward to seeing how consumers respond to these innovative products.
The Sidemen, a YouTube supergroup with over 150 million subscribers, have been expanding into the FMCG space in recent months. The SIDES healthy snacking products are a key part of their global growth strategy. Ethan ‘Behzinga’ Payne of the Sidemen is thrilled about bringing these delicious snacks to retail stores across the UK and making them more accessible to a wider audience.
SIDES CEO Robin Mehta highlighted how this collaboration between the Sidemen’s signature sauces and New World Food’s expertise in meat production has resulted in an unparalleled meat snack range that offers both flavor and quality. The team is excited to see what opportunities lie ahead for growth both domestically and internationally with these innovative products.