DJ Gibson, a fitness coach based in New York City, specializes in training clients one-on-one using calisthenics and kettlebells to help them achieve their fitness goals. With a background in rehabilitation settings, he has become known as a mobility specialist. As his business grows, Gibson understands the importance of safeguarding it by learning about liability policies from Pete Hill, vice president of product at The Hartford. Hill emphasizes the importance of safety and privacy for clients, especially when training in different private gyms. It is essential for Gibson to understand what he is liable for and what the gym owner is responsible for in each situation.
As Gibson explores the possibility of moving his business online, Hill provides valuable insights on promoting his services, understanding data liability, and managing privacy risks. With the support and expertise of The Hartford, Gibson is equipped with the knowledge and tools to grow his business successfully. Meanwhile, Strength In Diversity is a program offered by Men’s Health and Women’s Health to provide trainers from marginalized communities with mentorship and certifications from top fitness professionals. The Hartford partners with this initiative to offer their expertise to trainers like Gibson. By leveraging resources like The Hartford’s Small Business Playbook, entrepreneurs can access professional information to help them grow their businesses at every stage. Visit https://www.thehartford.com/playbook for more information.