Hollywood executives are considering using a new video-generating tool developed by OpenAI CEO Sam Altman, in an effort to save time and money in their production process. Sora, which was unveiled by OpenAI in February, creates realistic videos based on user prompts. Some studios have shown interest in the tool, but no formal agreements have been made yet.
OpenAI is currently in discussions with Hollywood executives to address concerns about the potential impact of AI on the movie business. These talks come after disruptions caused by major strikes from actors and writers against studios last year. To assuage these concerns, OpenAI has released third-party videos showcasing Sora’s capabilities, including flying pigs and an underwater fashion show.
Sora is not yet available to the public, but other competitors are also working on similar text-to-video tools, such as Runway, Emu Video, and Lumiere by Google and Meta. As AI technology continues to advance, it will be interesting to see how these tools shape the future of the media industry.