Microsoft-owned LinkedIn is introducing new AI-powered upgrades for its paid small and medium-sized business accounts to drive revenue and increase engagement. The company is planning to launch a new LinkedIn Premium Company Page subscription, priced at around $99 per month. This premium membership will include generative AI to help account holders create new content to engage audiences.
LinkedIn has confirmed the introduction of a new SMB tier, which will offer AI-powered post writing assistance to optimize content and enhance drafts. Other features include a call-to-action button displayed at the top of the Page, customer testimonials, and tools to engage with audiences. The LinkedIn Premium Company Page will also include a logo displayed on the company page.
According to a LinkedIn spokesperson, the new offering, called Premium Company Page, is designed to help small-to-medium business customers attract customers, build credibility, and stand out to their audience. Since Microsoft’s investment in OpenAI, LinkedIn has been receiving frequent AI enhancements to differentiate itself from other social media platforms. The company is aiming to compete with platforms like X, which is transitioning to offer recruitment tools.
Overall, LinkedIn is working to enhance the customer experience and help businesses achieve their goals with these new AI-powered upgrades. These changes are part of the company’s ongoing efforts to stay competitive in the ever-evolving landscape of social media platforms.